Competitive intelligence training

Competitive intelligence training -- The profile of the “corporate competitive intelligence (CI) practitioner” has changed dramatically. Increasingly, competitive intelligence is now supposed to be “everybody’s job.” However, "everybody" does not really know how to perform competitive intelligence. Your employees need training in how and where to collect intelligence effectively, and ethically. Telling the new person to "go do competitive intelligence" sounds nice - but training is required.

Not knowing all the sources that can be tapped, or the methods that can be used, wastes time. You don't want your plumber to perform open heart surgery without more than a little bit of training! We'll teach your employees the best processes and methods and sources for competitive intelligence collection and analysis. We will also train your competitive intelligence department in how to select a primary research firm, manage outsourced projects, and ensure that research is performed ethically.

We provide different types of competitive intelligence training, depending on your needs. Topics include:

How to Set up a Competitive Intelligence Program

Collection -- Sources of Intelligence, Phone Interviewing, Trade Show Intelligence Collection

Competitive Intelligence Analysis Techniques

Achieving Good "Indications And Warning" Intelligence

Information Protection Training --- and Counter-intelligence