How to Set up a Competitive Intelligence Program

We work with management to identify where the intelligence function should reside, and what type of function should exist.  We communicate how the intelligence process works, how to optimize each part of the process, what resources it will take to staff an effective start-up program, and the yearly training required.  We cover:

• Techniques for defining and prioritizing intelligence requirements

• How to generate good "Indications and Warning" -- setting up a "Strategic Early Warning System" (SEWS)

• Competitive Intelligence software and knowledge management tools - and which ones are right for your company

• Client feedback techniques

• Techniques to prove "return on investment"

• Whether the function should be strategic in nature, tactical in nature - or both.

After the program is set up, you'll be able to track your competition, your emerging competition, product trends, industry trends, and mega-trends on an ongoing basis.  We'll show  you how to foster a company culture where everyone realizes the importance of information and intelligence - and is a valuable contributor. 

Contact us today to learn more