Welcome to Truth Consulting Inc. - a business intelligence / market intelligence consulting firm serving companies on a worldwide basis.  We deliver exceptional insights into industry dynamics, underserved customers, and the tactics and strategies necessary for your company to compete and win.  How?  World class phone interviews of consumers, suppliers, competitors, and others - as well as trade-show intelligence collection.  Call us at 847-809-6867 for a complimentary quote.  Perhaps you have questions like this that need to be answered:

1. How large is the market for our new product?
2. Who are competitors and what are their capabilities to respond?
3. At what price could we sell our new products and services?
4. What is the right set of marketing and distribution channels?

5. What new products is our competition coming out with next, and when, and at what price?

6.  What percent capacity is my competitor's manufacturing plant operating at?  Any excess capacity?

7.  What does my competitor pay for raw materials and supplies?  Who are their suppliers?

8.  How many sales people does my competition have, what is their compensation, what territories do they cover?

9. What are the sales of competitor X - a private company?   Sales by product line and geographic region?

Trade show intelligence collection is a good way to provide "Indication and Warning" of impending competitor events, though there are many other ways as well.  Exposing reality is the purpose of intelligence. Most companies and most people do not face reality very well. For example, in the mid-1970s, Singer Co. saw sales of its sewing machines slipping. The management hired a new sales force to "push the iron".  Unfortunately, management did not look outside the company or do "root cause" analysis of mega-trends or product substitutes.. 

What do these corporations have in common:  Polaroid, Bethlehem Steel, K-Mark, Burlington, Chiquita, Global Crossing, Enron, Worldcom,  Adelphi, Arthur Anderson, Arthur D. Little, United Airlines?  They all went bankrupt in 2001.

Good intelligence with bad strategy produces mediocre results. Bad intelligence with good strategy can be catastrophic.  Myopia can be deadly.  Digital Equipment's CEO once stated, "Why would anyone want a computer in their home?"

Besides serving companies - we also deliver "the truth" about companies and industries to consumers and attorneys.   We conduct expert witness searches for attorneys.   We also help M&A firms in their due diligence process.  In short - we are purveyors of the "hard to find" - truth, knowledge and wisdom.

Surprisingly, many companies ignore their competitors or the ways in which their industry is dysfunctional in serving customer needs. Few conduct an in-depth analysis of their industry, and or how their competitors are positioned.   "Hidden competition" typically remains unidentified.  

We provide insights and understanding of your competitor's current and future strategies and assumptions.  This might include an analysis of their core competencies, and determining how they deliver service, product, brand value, true customer value - and the nature of that value.  How do they tactically execute their business?  Smart companies understand their competitors strategies and methods of execution in order to gain higher sales, market share and profitability.

We start each project by determining your specific objectives after we understand your overall business goals.  You may want us to cover one or more functional areas of your business (sales or distribution or plant or manufacturing location/capabilities or strategic planning or marketing or new product development etc.) - when defining your intelligence requirements.  Using interview methods we have developed over the past ten years - we uncover your executives real intelligence needs.  No matter how tough the requirements - we deliver.  Think of your most pressing problem.  You probably never thought it could be solved.  We'll solve it!

Unfortunately, your competitors and markets are moving just as fast as you are.  Your strategies can fail quickly when your beliefs or assumptions about your competition or markets are out-of-date.  You don't lack information - you lack the focused intelligence you need (analyzed specific-information from unique sources), at the right time. 

Fact-based analytical insights from unique sources (not published - but human) on the other hand, are harder to come by.   You need the kind of hidden, hard-to-find business intelligence and analysis that can help you move ahead of your competition and stay there.  Decisions made without the benefit of fact-based insights can hurt your company's profitability, market share and the ability to maximize opportunities that would generate future revenues and profits.

Truth Consulting addresses these problems by providing you with the accurate and objective data you need - on markets, competitors, customers, suppliers, and more.  To ensure the information we collect is accurate - we confirm it through multiple sources.  Armed with insights, our clients are able to develop and implement informed action-plans and strategies based on a thorough and objective understanding of their total business environment.  

We conduct many types of research for companies:  

• International business development (identification of best-partners / distributors)

• "Best-strategic-partner / investor" analysis

• Patent analysis (technological strength, the speed at which a technology is changing, emerging competitors, potential synergistic partners, core competencies of competitors, gaps in patent portfolios, in-licensing or out-licensing candidates, M&A candidates, identification of key inventors/people at potential acquisition target, ID of new areas or technologies or industries to exploit.)

• Merger and acquisition due diligence support

• Expert witness identification

• Provision of "indications and warning" about your competition's next moves / products / strategies.

• Ad-hoc projects where you need answers that only "human source collection" (phone interviews / trade show intelligence) can provide.  

Besides augmenting your current internal competitive intelligence / business intelligence efforts, your can also outsource your entire competitive intelligence / business intelligence function to us.  Please contact us today for a confidential complimentary quote.  

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